Business Reviews and Commercial Strategy
When bookings, margins or day-to-day performance fall short of expectations, it can be difficult to know where to focus. Heritage Hospitality Consulting provides independent business reviews for boutique hotels, country house hotels, private estates and exclusive-use wedding and events venues across the UK and Ireland.
We look at how the business performs as a whole, identify the issues that matter most and recommend practical steps that fit your property, resources and ambitions.
When a review can help ~ you may be facing rising costs, inconsistent demand, a change of ownership or uncertainty about your position in the market.
A review can also help a successful business plan its next stage, assess expansion or establish a clearer direction for its team.
What we review
· Revenue, business mix, seasonality, pricing and the main drivers of profitability.
· Market positioning, competitor activity and the customers you should be targeting.
· Sales activity, marketing effectiveness and the enquiry and booking process.
· Guest experience, operating procedures, systems and team responsibilities.
· Opportunities to strengthen the existing offer or develop additional income.
The scope of a Review is agreed around the questions you need answered.
We combine your business information with discussions, market research and a review of how the property operates.
What you will receive
Each project varies on requirements and deliverables, but as an overview, your Business Review will provide a clear assessment of the business, the opportunities and risks, and a prioritised action plan. Recommendations identify what to tackle first, the resources required and how progress can be measured. Where useful, we develop budgets, forecasts or a working sales and marketing plan to support delivery, and indeed a key service is the option to continue on to work with your in-house team to fulfil the required activity.